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How a report on legal issues can help your marketing

A little over a year ago I wrote a report on RoHS 2, a European Directive on hazardous materials. The report was commissioned and was meant to describe the consequences of RoHS 2 for lamps containing mercury that are used in the printing industry. At the time, the report was written from a purely legal point of view. Today, with RoHS 2 coming into full effect soon, it becomes increasingly clear it’s a fantastic marketing instrument as well.

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Content marketing case study: Dinkum Systems and cable ties

To attract sales leads, content needs to be engaging and contain an idea that puts the product or service in the spotlight in a unique way. A case study that puts a product on display in a way not imagined by the manufacturer is the Dinkum Systems “ActionPod used a camera stabiliser” case study.

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Free presentation available for download covering how high quality content writing helps to be successful

It’s not enough to hire someone who can type and distribute that content to half a dozen social media. This presentation shows what is needed, based on the most recent statistical data. The presentation is entirely free to download. Nothing is asked in return, not even a subscription to a newsletter covering content writing and […]

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Marketing Clients List

Over the past 17 years I have had clients who commissioned one or several texts in a number of categories. To some I became a consultant and content creator for long-term content projects. Several of these clients have reported back to me that my content had an important impact on the growth of the technologies and products involved. Ricoh Europe — Technical […]

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