A little over a year ago I wrote a report on RoHS 2, a European Directive on hazardous materials. The report was commissioned and was meant to describe the consequences of RoHS 2 for lamps containing mercury that are used in the printing industry. At the time, the report was written from a purely legal point of view. Today, with RoHS 2 coming into full effect soon, it becomes increasingly clear it’s a fantastic marketing instrument as well.
To attract sales leads, content needs to be engaging and contain an idea that puts the product or service in the spotlight in a unique way. A case study that puts a product on display in a way not imagined by the manufacturer is the Dinkum Systems “ActionPod used a camera stabiliser” case study.
Free presentation available for download covering how high quality content writing helps to be successful
It’s not enough to hire someone who can type and distribute that content to half a dozen social media. This presentation shows what is needed, based on the most recent statistical data. The presentation is entirely free to download. Nothing is asked in return, not even a subscription to a newsletter covering content writing and […]
Over the past 17 years I have had clients who commissioned one or several texts in a number of categories. To some I became a consultant and content creator for long-term content projects. Several of these clients have reported back to me that my content had an important impact on the growth of the technologies and products involved. Ricoh Europe — Technical […]